Service calls
Get more HVAC service calls
More service calls does not mean more form fills from people shopping five companies. It means more booked diagnostics, more dispatched trucks, more jobs that match what you actually run.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Repair intent vs replacement intent
“AC not cooling” is a service call with a clock on it. A changeout is a conversation. If your ads mix them, you’ll get the wrong homeowner on the phone and a tech who hates the lead source.
Google and LSA usually carry the emergency. Meta and TikTok can fill memberships, tune-ups, and replacement conversations — when the creative is a real job, not a stock family.
The phone is the campaign
Missed calls at 6pm in July are lost service calls. Missed-call text-back and after-hours rules are not “extra.” They’re how HVAC shops keep the spend they already paid for.