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Lead Junkie
Lead Junkie — Marketing for HVAC contractors

HVAC contractors · Southeast

More HVAC leads.Less junk.

I'm Joey. I grew my electric and HVAC business from $2.1 million to $7 million. I spent $750,000 of my own money on marketing to teach myself what works — real tests, not theory. Now I run Meta, TikTok, Google, and SEO for HVAC contractors in the Southeast.

Get a quoteCall 786-910-6062DM me on TikTok
How I actually run it

TikTok @joeymarketing_homesvs · Marketing for HVAC contractors

HVAC work we market for

No-cool callsChangeoutsTune-upsMembershipsHeat pumpsIAQAfter-hours dispatchSoutheast summersNo-cool callsChangeoutsTune-upsMembershipsHeat pumpsIAQAfter-hours dispatchSoutheast summers

My shop — not a Lead Junkie client result

$750,000 of my own money.

$2.1 million to $7 million.

I grew my electric and HVAC business on marketing I paid for myself. Taught myself what books jobs and what is junk. Real tests — not a playbook I bought. That’s why Lead Junkies is built by a contractor, for contractors. I run Meta, TikTok, Google, and SEO for HVAC contractors in the Southeast. Air Quality AC is a separate brand.

  • $750,000

    Own money on marketing

  • $2.1M → $7M

    Electric & HVAC business

From TikTok

The HVAC talk I actually post.

Same voice as @joeymarketing_homesvs. I spent $750,000 of my own money growing an electric and HVAC shop from $2.1 million to $7 million. The clips are that — not a course, not a Lead Junkie client case study.

Watch @joeymarketing_homesvsGet a quoteAll videos

Featured clips

HVAC and lead-gen first, from @joeymarketing_homesvs. Stats in the captions are Joey's shop and content — not client case studies.

  • 31 new customers booked. $1,800 of Meta ads filled the week — Joey’s shop, not a Lead Junkie client case study.
    Watch on TikTok
  • 25 new customers with $700 marketing spend. From Joey’s own content, labeled so it isn’t a client logo wall.
    Watch on TikTok
  • HVAC vs plumbing vs electrical. HVAC is the focus. Other home-service shops can still reach out.
    Watch on TikTok
  • Meta Forms vs Meta Messages. If nobody replies, you’re paying for a list — not a booked HVAC job.
    Watch on TikTok
  • Why old-school SEO is no longer enough for HVAC contractors who actually need the phone to ring.
    Watch on TikTok
  • You may not need more new customers. Estimates and past HVAC jobs sitting in follow-up are the leak.
    Watch on TikTok

At this point in my life, I genuinely have more fun building campaigns, creating content, testing ads, and generating customers than I do talking about air conditioners all day.

You don't have a lead problem. You have a junk problem.

Boosted posts. Marketplace leads. Forms nobody called back. That isn't HVAC marketing — that's you paying for conversations that were never going to book. I tighten the offer, pick Meta, TikTok, Google, or SEO, and make sure follow-up isn't a graveyard.

  • Meta Forms vs Meta Messages

    Forms dump a name in a spreadsheet. Messages start a chat. If your team replies in two minutes, Messages can book the job in the thread. If nobody’s on the phone, a form just makes a longer junk list.

  • You may not need more new customers

    You’ve got estimates sitting there. Past customers who already trust you. If follow-up is dead, another month of ads is you paying twice for the same leak.

  • Stop competing like a big brand

    You’re not Trane’s national campaign. That’s the point. Homeowners book the shop that sounds like a real person who can show up tomorrow — not the one that overthought looking ‘professional’ on social.

  • AI changed the easy part

    AI made it cheap to look polished. That’s not the flex. The flex is still the offer, the speed-to-lead, and a video that doesn’t feel like a Fortune 500 commercial.

HVAC jobs aren't interchangeable.

If your ads treat a 5pm no-cool like a planned changeout, you're paying for the wrong conversation. HVAC lead generation has to match the job.

  • No-cool / no-heat

    A 5pm no-cool is a different ad, a different landing page, and a different close than a planned changeout. If your creative talks like a brochure, you’re paying for the wrong conversation.

  • Changeouts & replacements

    This is a conversation. Estimates, financing, the walkthrough on the driveway. Forms can work. Messenger often works better — if someone actually replies.

  • Memberships & tune-ups

    You’ve already paid to get these customers once. Reactivation and a site that can rank for maintenance beats buying another cold lead that never books.

What I run

Meta, TikTok, Google, SEO — for HVAC contractors in the Southeast.

Ads without follow-up is how you buy junk. HVAC no-cools, changeouts, and memberships in the Southeast don’t get the same template.

All HVAC marketing services · Get a quote

How it works

Show me the leak. Then we spend.

No 40-page deck. I grew an electric and HVAC shop with my own marketing spend. A call, the channel that fits the job, follow-up so you're not paying twice.

  1. 01

    Show me how work shows up

    Ads, Angi, Google, the phone, the list you never text. We find where money dies before it becomes a booked HVAC job. Takes a call, not a 40-page deck.

  2. 02

    Pick the channel that fits the job

    Forms vs Messages. Google vs Meta vs TikTok. A changeout isn’t a no-cool. We don’t run one template and pray.

  3. 03

    Turn winning posts into ads

    If it didn’t stop the scroll for free, boosting it won’t save it. We put spend behind the organic that already got comments, DMs, or calls.

  4. 04

    Follow up. Cut junk. Repeat.

    Speed-to-lead, reactivation, kill what attracts tire-kickers. Then scale the combinations that hit the HVAC calendar.

FAQ

Straight answers.

If you want guaranteed junk volume from a marketplace, I'm not your guy.

HVAC contractors · Southeast

Talk about your HVAC shop.

HVAC contractors in the Southeast: tell me how work shows up today. I’ll tell you what to keep, what to kill, and whether ads even make sense yet.

Get a quoteCall 786-910-6062